Another success story which came from small beginnings.
Mercury drug which we know now is not an overnight success,
its founder worked as drugstore employee after the World War II,by doing so he
saw the opportunity to help and serve more Filipinos, this was the start of his
entrepreneurial journey just after the devastating war.
At the time, Mariano invested Php100.00 on a bottle of
Sulfathiazole, an in-demand drug which many could not afford because it was
sold at an expensive price. What he did was to offer the medicine at Php 1.00
per piece. The bottle contained 1000 tablets and he sold them at the sidewalks
of Bambang Street, Sta. Cruz, Manila.
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| Mercury Drug founder, Mariano Que Photo credit to owner) |
Through sheer hardwork Mariano eventually earned enough that
he was able to have his own wooden pushcart and sell more types of
pharmaceutical products. Others tried to copy his marketing strategy but he had
a good reputation of selling quality, unexpired products.
In 1945, he used his
savings to establish the first Mercury Drug store. In Roman mythology, Mercury
is the god of merchandise who carries the winged-staff caduceus, a symbol often
associated with medicine.
Mariano’s business took on greater heights from there. He
purchased vehicles so he can provide delivery services for his clients.
Recognizing the public’s need to access medicine during
unexpected time, he thought of the innovative way of expanding store hours to
17 hours a day and 7 days a week. Taking that direction to the next level, he
implemented 24/7 operations for his stores by 1952.
Today, that small business that Mariano started on the
streets of Bambang has grown to a pharmaceutical empire with more than 12,000
employees and over 1,000 stores scattered across the country.
Mercury Drug has
repeatedly been recognized for its valuable contributions in the pharmaceutical
retail industry in the country. In 1964, the company has been awarded as the “Retailer
of the Year” by the Business Writers Association of the Philippines. More
recently, Mercury Drug received the “Best of the Best” award from Retail Asia.
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