Every empire has a humble beginning.
The story of Lydia’s lechon is not that different from other
success stories that others have, its just that the journey of getting there is
the one that stood out.
Lechon
was already a known staple in Fiesta’s, weddings, or in any big Filipino
celebrations, but one person made it synonymous to her name.
(photo credit to owner) |
Small
Beginnings
Lydia
de Roca, founder of the famous Lydia’s Lechon success story started with the
help of a Php 500 capital.
ABS-CBN’s
My Puhunan recently featured Lydia and she shared how she was able to
Lydia
later married at age 17 and when their first child was baptized, she decided to
use the gift money to start her own stall. With the Php 500, she was able to
buy pigs, charcoal, and sauce. Her husband, on the other hand, worked as a
jeepney and bus driver. Despite the hardships of life, the family persevered.
Eventually, she had the
surprise of her life when a local hotel said they will order 10 lechon per day.
Not one to shy away from such an opportunity, Lydia jumped on it although it
sounded overwhelming.
She
met SM’s Henry Sy
In
1986, the first Lydia’s Lechon restaurant was opened in Roxas Boulevard. Back
then, they only had a single table and a single chair. Customers started
pouring in and that’s how she met Henry Sy, the owner of SM chain of malls.
Henry offered Lydia a spot on his SM Food Court and, as always, she did not
hesitate to say “yes.”
Business Status
According to their
official website, Lydia’s Lechon already has 14 branches, 1 kiosk, and 10
restaurants. Her family, now composed of four children, lives on a mansion
located in Baclaran. Along with that, she has an 8-hectare piggery in Malvar,
Batangas where they take care of 800 to 1,000 pigs per week – or possibly more,
during peak season.
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