One’s dream never gets old.
This statement is exemplified by Julia Gandionco, who at her
50’s made her dreams come thru from
small and humble beginnings.
Julie’s Bakeshop is a testament in reminding us that its
never too late to realize one’s dream, today Julie’s is now one of the Philippines’
kargest bakery chains.
Gandionco states that they initially
started Julie’s Bakeshop as a way to augment the bread needs of their canteens.
Now, Julie’s Bakeshop has more than 500 branches all over the country. Julie’s
Bakeshop has its roots in Mandaue City.
(photo credit to owner)
Tita Julie had her first canteen when she bagged the canteen
concessionaire at PHILDACAN, a rattan factory. After a year, she was offered to
run another canteen on PHILDACAN’s sister company, Admacor. Another year later,
she opened her third canteen at the La Union Carbide factory.
With three canteens under her wing, Tita Julie soon realized there was a
growing demand for bread. She was a bit hesitant at first to venture into a
bakery, having no background in making bread. But the determined Tita Julie
finally took her chances.
On January 6, 1981, the first Julie’s Bakeshop
opened. Tita Julie offered hot and freshly-made bread products for all.
According to Tita Julie, her bakeshop was born out of “a growing need for bread
products and a strong faith in God.”
The first branch of Julie’s Bakeshop was so successful that they were
able to open a second branch just three months after. In three years, Julie’s
Bakeshop grew to 10 branches all over Cebu. Since then, has become one of the
most recognizable bakeshops in the country.
Tita Julie recalled that her motivation to succeed
was the hunger to prove herself. She wanted to become more than a housewife.
She was quoted in Inquirer as saying, “In a way, I was poor. I was hungry,
maybe not for food but for self-achievement. I thought there must be something
more I can do than just being a housewife. I was very determined to succeed, in
whatever came my way.”
Tita Julie said she wanted to inspire and motivate other mothers to
dream big and work hard for it.
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