Dating tricyle driver ngaun nagtitinda ng 400 kilos ng manok kada araw!

Dating tricyle driver ngaun nagtitinda ng 400 kilos ng manok kada araw!


A success story borne out of necessity.

Who would have thought that a former merchandiser and tricycle driver would be a multi- millionaire? Was able to buy five tricycles, a 4x4 Suzuki multicab, a Mitsubishi L-300, and a 600-square meter lot. 

Joymar says his fried chicken is "patok sa panlasa, swak sa bulsa.”
(photo credit to owner)


This is the story of Joymar Olarte ffrom Urdaneta, Pangasinan of the famous J & J Tasty Fried Chicken which he started in 2017.

(photo credit to owner)

Now he owns six fried chicken stores in Urdaneta and Villasis, Pangasinan. And everyday he sells as much as 400 kilos of his delicious fried chicken. 

The 29 year old Olarte has recently been chosen as one of the ten honorees at the 18th Citi Microentrepreneurship Awards (CMA). He was recognized for his being innovative, resilient, and hardworking—admirable qualities to possess especially in this pandemic. 

He was picked by members of the business and financial community led by Bangko Sentral ng Pilipinas (BSP) Governor Benjamin Diokno and Citi Philippines Chief Executive Officer Aftab Ahmed. Since its founding in 2002, the CMA has recognized more than 150 plus micro-entrepreneurs who continue to show determination in the businesses they established in their respective cities and provinces.


Origins of his Success


The fried chicken business happened because a tricycle passenger, who became a family friend, was kind enough to share with him a fried chicken recipe that would eventually be a hit in their area in Urdaneta. The friend is Inggo Baya, who hails from Zambales. He moved to Pangasinan to start his chicken business but eventually decided to return to his hometown. He offered his recipe to Joymar because he believed it had a potential for huge income. After all, there were no other stores selling affordable yet tasty fried chicken in their town.

oymar says his fried chicken is "patok sa panlasa, swak sa bulsa.”
(photo credit to owner)

Joymar initially didn’t pay much attention to the offer thinking Inggo’s chicken was nothing special. He changed his mind when his wife brought some of the chicken home. “

Olarte was told Inggo bought the recipe—and all the trade secrets of the fried chicken business—at P250,000. “Yung recipe na iyon ay ginagamit daw sa barko,” Joymar recalls Inggo telling him. Starting with a capital of P2,300, which Joymar saved from his earnings as merchandiser and tricycle driver, he bought 20 kilos of fresh chicken. That amount gave birth to what would become the best-tasting and best-selling friend chicken in Urdaneta, Pangasinan.

With the continuing demand for the product, Olarte decided to forego his day job of being a tricyle drive and focus fulltime in the business.

“On our first day of selling, nagulat kami kasi bandang 5PM ubos na ang tinda naminkinulang sya,” Joymar recalls. “Then, yung napagbentahan namin, ibinili namin ulit ng manok at ibinenta namin kinabukasan. Hanggang sa nagtuluy-tuloy na sya.”

(photo credit to owner)

Joymar’s fried chicken sells for P10 (for the neck part) and P20 (for the leg, wing, thigh, and breast). They’re crispy and, as the name suggests, tasty. Each ingredient is carefully measured to make sure the taste remains consistent. Joymar says there’s no need for gravy or ketchup because it’s good as is and can compete with the fried chicken in major fast food chains.

Ang palagi kong sinasabi sa mga customer namin, itong aming fried chicken ‘Patok sa panlasa, swak sa bulsa,’” he tells ANCX. “Kung magulang ka at mapadaan ka sa tindahan namin, tapos P50 lang ang pera mo, pwede mong maibili ng masarap na fried chicken ang pamilya mo.”

After opening his sixth branch and buying some vehicles needed for the expanding business on loaned money last 2020, the same with the other they were seriously hit by the pandemic, to the point of they had a hard time paying the loan. He missed his payments for almost three months and was half a million in debt. “Dumating talaga sa point na walang wala na kami,” he recalls. 

When the lockdown was lifted in their barangay around June this year, they restarted their business operations. That was when sales tripled. “Ibang hirap ang naranasan namin nitong pandemya, pero ito pa din ang maituturing na the best year para sa amin,” he says.





Negosyo ang solusyon sa kahirapan.


Nasa middle class kung ganito daw kita mo monthly sabi ng NEDA:


P43,828 - P76,669


Ang siste,


If Pamilyado ka na with kids, tapos utilities , daily and unexpected expenses, you can quickly tell why you're probably short every month.

And yet, ang karamihan sabi syo..."Mag ipon ka" or minsan pa nga "Wala ka pang ipon"


Mind you, pandemya pa ngaun!


Aminin mo na...


Pagkulang ang sweldo, there are no "ipon tips" that can help you, kapatid.


Nakagawa ka na din ba ng Budget plan pero d mo naman nasunod?


Well, pag Tigang na, wala ka ng mapipiga, tama?


Instead, you need another source o multiply your income.


Sa karamihan, meron lang two options:


1) Get another job.

2) Start a side business.


Do you want to achieve "RICH" level na according to the government.


I can teach and guide you on how to start an online business.


A business na pwedeng sa bahay lang while super safe ka at naka online ka lang habang naka pambahay. 


Usap tayo...


Click "Send Message" Button To Register For FREE

Visit and Like my Page


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