Jollibee on JoyRulBee: 'Taking steps' to protect trademark

Jollibee on JoyRulBee: 'Taking steps' to protect trademark



Jollibee has taken notice of JoyRulBee.

Days has passed since the posting made in Facebook user Mr. Christopher Guzman, since then it has been viral- 200,000 views as of Tuesday.

Jollibee made in China (photo courtesy of Mr. Christopher Guzman)


Jollibee Foods Corporation made  a statement that it was “taking steps” to protect its trademark rights after a video and photo of a fast food outlet in China with similar store design was exposed by Mr. Guzman.

JoyRulBee has been brought to the attention of Jollibee even before the post went viral, the Filipino fastfood giant's assistant vice president for Brand, Communications, PR and Digital Marketing Arline Adeva told ABS-CBN News.

“Our legal team has been taking the necessary steps in order to protect and uphold our company’s trademark rights as what is provided for under the law,” she said.

The front of the store has the same logo as that of Jollibee’s favorite mascot. Even the counters, display and carry the same menu except that it is written in Chinese.

Read below the Statement of Jollibee Foods Corporation.

The particular JoyRulBee infringing store in Guangxi, China has already been brought to the attention of Jollibee Foods Corporation even before the post went viral in social media. Our Legal team has been taking the necessary steps in order to protect and uphold our company’s trademark rights as what is provided for under the law.



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Report from ABS-CBN News

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