The ChickenSad hashtag will never happen again. Jollibee
made sure of it.
Jollibee Food Corporation (JFC) and US- based Cargill entered
into a joint venture forming Cargil Joy
Poultry Meats Production, Inc. or C-Joy
as it opened a very ambitious project- the largest poultry processing plant in
the Philippines.
The facility is located in the town of Sto. Tomas , Batangas.
The plant is seen as a big boost for the
local poultry farmers not only in the
whole province of Batangas but also for the nearby provinces. They can be seen
as the supplier for the chicken meat that Jollibee will be needing to sustain
its very popular Chicken Joy product. *
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| United States of America Ambassador to the Philippines Sung Kim heads the inauguration of the Philippines largest poultry processing plant in the country in Sto. Tomas Batangas, this was made possible by a joint venture between Jollibee Food Corporation (JFC) and US based Cargill( photo credit to MB.com) |
The plant has a processing capacity of 45 million chickens
per year, the plant provides dressed and marinated chicken to meet the
increased demand at JFC brands in the country.
The press statement states that the C-Joy “underscores its
commitment to deliver convenient, safe and affordable chicken products to the
JFC brands in the Philippines”. The inauguration was celebrated in the presence
of the United States Ambassador to the Philippines Sung Kim, Batangas
3rdDistrict Congresswoman Ma. Theresa Collantes, and Sto. Tomas Mayor Edna
Sanchez.
Paul Fullbright, President and CEO of C-Joy said: “We are bringing
protein to family’s tables across the Philippines. Cargill and Jollibee came
together to start this plant because of our common commitment to the highest
standards in product quality and food safety. This is reflected in this new
plant which harnesses technology and global experience to deliver tasty chicken
products in an environment which is safe for our employees and is
environmentally sustainable.”
C-Joy is partnering with local poultry farmers in Batangas and nearby
provinces to supply chickens to the new facility. The farming community
expressed their excitement at the income opportunities and highlighted their
eagerness to be providing chicken to JFC brands in the country.
“We are looking forward to producing the chickens that will be supplied
to the C-Joy plant to meet the poultry meat requirements of Jollibee. One thing
I was impressed about is the biosecurity requirements to control food safety at
every stage of production. They are surely raising the bar there,” said Mr. Vic
Lao, President of Highcrest Corporation, a partner-grower of C-Joy. “We have
already built a strong relationship with C-Joy and the executives from Cargill
that we have met, and I am assured that this partnership will be a successful
one for all parties.” *
Sto. Tomas Mayor Sanchez hailed the positive contribution the
Cargill and Jollibee investment will have on the local communities in Sto.
Tomas, the province of Batangas and nearby provinces, strengthening the local
economy.
“We hope that this plant will eventually provide and augment
work and business opportunities to poultry growers, allied services and
qualified Tomasinos alike,” said Mayor Sanchez. “We are looking forward to more
effective and enhanced partnership between this municipality and soon to be
city of Sto. Tomas and C-Joy in providing high quality and safe food products
and most prominently in improving the general welfare of the community.”
United States Ambassador
to the Philippines Kim viewed the continued investments from Cargill in the
Philippines as an example of the strong economic relationship between the
United States and the Philippines. The Philippines was the first country where
Cargill established its presence in Asia back in 1948.
“We are proud that US companies like Cargill make investments
that strengthen the economic partnership between our two countries and
contribute to the economic development of the Philippines by providing
livelihood opportunities, particularly in rural areas,” said the US ambassador.
JFC Chief Executive Officer Ernesto Tanmantiong reiterated what
he said in May 2016 when JFC and Cargill forged an agreement to form a joint
venture to build and operate a poultry processing plant: “We partnered with
Cargill to deliver high-quality chicken products through Cargill’s technology
and quality standards. The facility will provide JFC with dressed and marinated
chicken to augment the chicken supply requirements of the growing needs of JFC
brands. This partnership will meaningfully benefit our customers, our
operations as well as the overall Philippine food industry. We will continue to
maintain our strong relationship with key chicken suppliers in the country and
look forward to sustained long-term supply arrangements with them as our
businesses grow together.” *
The plant investment comes is a welcome development, 3 years ago
JFC’s Chicken Joy fried chicken briefly disappeared from its stores due to a “systems
upgrade” which caused then the #Chickensad hastag that went viral.
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